"I've noticed especially with indie artists, an online presence is crucial for both artist and fan engagement. How will they be directing an audience to Spotify? It can also depend on something as simple as how active the artist is on Spotify. Some newer artists may have their music on Spotify but have not worked to develop their artist page.

This includes building their own playlists, updating their artist information, setting up tour dates, all while still promoting these updates to their fanbase. Even though many of our artists are less emerging and more established, they still make sure to prioritize their Artist page because sometimes this is where a majority of their listeners stream from and we want to respect that (also since merchandise sales and concert tickets are the largest income sources for artists we have to use Spotify and Merchbar to hone in those sales)."